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Shaft Blueprinting and Profiling
Flex Matching (Frequency Matching) Spine Alignment and Flat Line Oscillation
The Auditor Electronic Flex Sorter, Zone Profiler & Spine Locator with shaft profiling software.
This machine is used for measuring shaft flex in grams for precise flex sorting and matching. It is used for zone profiling anywhere along the shaft to help find the proper shaft characteristics to match  your golf swing.
The electronic shaft flex sorter and zone profiler provides an accurate and consistent method of measuring the flex and bending profile of shafts to aid in the shaft selection process, and provides us with the means to neutralize the undesired effects of the shaft spine and flex match a whole set of clubs to a desired stiffness slope to optimize feel and consistency in your golf clubs. This process is used on all fitted custom sets and Designer Brand assembled clubs we build, but not our Economy Sets.

Dynamic Loft and Lie Fitting for Irons

By having the very best equipment for measuring and adjusting Loft and Lie we insure more consistent yardage and accuracy throughout your set of irons. We make up for manufacturing defects during the construction process on all clubs and we will correct defects caused by playing with your irons by constantly hitting the ground over a period of time. We have the very best in measuring devices and bending devices to adjust virtually any set of irons to the correct fit for each golfer.

Loft and Lie Measuring Machine

We dynamically test each club in your set to determine exactly where you are striking the ground with the sole of the iron. This will tell us if you are hitting shots off line simply because your clubs are not set up for accurate shots. In the illustration above notice the first club shows contact near the toe of the club: This would cause any ball struck with this club to go to the right of the intended line of ball flight. The club on the right showing contact on the heel of the club: This will cause any ball struck with this club to go to the left of the intended line of ball flight. Thus the center club would be the ideal contact point that would send the ball on the intended line of ball flight.

Custom-Fitted Clubs
Custom-Fitted Clubs vs. Off the Rack Clubs

What are Custom-Fitted Clubs?
Clubmakers like to compare custom clubs to buying a tailored suit. Many people have been through the frustration of shopping for clothes, "off the rack." You can spend hours trying on clothes only to get more and more aggravated when the top fits but the bottom doesn't or vice versa. People are shaped differently.
An outfit that looks fabulous on one person can look completely different (and sometimes frightening) on someone else. The tailor will take the time to take the necessary measurements, determine your wants, needs, and make a suit that is custom fit especially for you. Anyone who has taken advantage of this opportunity knows the difference in the way the suit fits him or her. The finished product is made exactly for you and it fits perfectly!
The same is true for custom fit clubs. They are made to fit your unique swing characteristics. The process for custom fit clubs is very similar to that of the fitting for a tailored suit. The clubmaker will start by sitting down with you to discuss your current equipment, your game, your problems, concerns, your goals and whether you have taken lessons or plan to do so. The clubmaker will measure and evaluate your current clubs. You will then be asked to hit some balls to determine your swing speed, and impact pattern among other things.
The clubmaker will determine the appropriate shaft based on these findings and will offer you a selection of clubheads and grips that will match your needs. After you have chosen the clubs you would like, they will take ten to fifteen additional measurements. The entire fitting process takes anywhere from 1-2 hours.
Your new set of clubs will be made exactly to your specifications and will fit your game "to a tee." Usually a clubmaker will request that you report back after several rounds to make any "fine-tuning" adjustments. Your clubmaker keeps records of the specifications for each club and can replace or repair a club to exactly match any club in your bag.

Why Are "Custom Fit" Golf Clubs made by a Professional Clubmaker Better than "Custom Fit" clubs made by the Major Brand Name Manufacturers?
Very simply put...the same person who has seen your swing, determined your specifications and selected the components that work best with your swing is THE SAME person who will assemble and fine-tune your clubs. THE SAME person who will be there to hand to you your new clubs and watch you hit with them. Any further fine-tuning can be done right then or weeks later by returning to see THE SAME person who fit and built your clubs for you! Nothing is lost in the translation! If a club is ever lost or broken, THE SAME person can exactly duplicate the original club based on their detailed specification sheet that was generated throughout the entire process.

I've Never Heard of the Brand Names of Some of the Heads used by a Professional Clubmaker. Are They as Good as the Major Name Brands?
Heads
The major brand name companies use the same manufacturers of heads, grips and shafts as the professional clubmakers. These manufacturers sell to two markets: the OEM's (original equipment manufacturers) and the After Market (component suppliers). Component suppliers (the "big three" are Golfsmith, Dynacraft and GolfWorks) decide on the name to be placed on the head as do the OEM's (Ping, Callaway etc). The quality of the heads are all the same, however, the After Market requires tighter tolerances on the heads because they know that clubmakers weigh each head and will return heads that are not within the needed specifications.

Shafts
Again, the same manufacturers will different color paint and screening of logos to meet the requests of the customers. As with heads, component suppliers require tighter tolerances to meet the discriminating eye of their clubmaking customers. Unlike mass production clubs that are randomly placed into the heads, custom clubmakers go the extra mile to align shafts in a symetrical position to insure your clubs are the most consistent and accurate possible for your shaft selection. This will insure more consistent and accurate hits nearer to the center of gravity in the center or the face.

Grips
Same grips available with different graphics to both OEM and After Market customers.

Is there any difference?
Yes, the quality of assembly. A professional clubmaker is a clubmaker because he or she loves making a perfect club. Assembly line workers stick and glue all day long and never see the finished club nor do they have any idea who it is for.

Yes, in the selection of the perfect match between head, shaft and grip that will all work together to maximize the benefits of each swing. OEM's could never inventory all the shafts needed to truly custom-fit a golfer.